What Gen Z wants from Brands in 2025

Want to increase your brand’s popularity among the Gen Z audience in 2025?

You’re at the right place!

Born between the late 1990s and the early 2010s, Generation Z is redefining what consumers expect from brands and how they interact with them. They have become a key target market for brands in 2025 and beyond as they emerge as a big part of the global workforce and grow in terms of purchasing power.

Gen Z are setting new trends in marketing with their bold choices and modern preferences. Brands need to evolve to form a connection with this increasingly influential demographic. Hence, the question arises: Is your brand keeping up?

Adapting Your Marketing Strategy for Gen Z Audience

To grow any business, it’s important to recognise and continuously adapt your brand to what your customers want. This is especially true if your customer base involves Gen Z!

Gen Z is unlike any generation before them. They’re young, aware, and incredibly selective about the brands they engage with. Here are some statistics: 65% of Gen Z say they actively research brands before making a purchase, and 90% admit authenticity influences their buying decisions.

So, what does that mean for brands??

Here are 10 key insights into what Gen Z wants from brands in 2025 and how businesses can align with their expectations to stay relevant:

1. Authenticity & Transparency are Crucial

Having grown up in an information-rich digital environment, Gen Z individuals are experts at identifying deceptive advertising and false brand messaging. Thus, brands must be open and honest about their principles, business methods, and products if they want to gain their trust.

What brands need to do:

2. Hyper-Targeted Marketing and Personalization

Gen Z expects brands to treat them as unique people rather than just as a target market. Based on their past contacts, interests, and habits, they desire highly personalized experiences.

What brands need to do:

3. Social Media & Influencer Collaboration

Gen Z makes use of social media platforms like YouTube, Instagram, and Snapchat to find products. They trust influencer and content creator suggestions more than traditional advertising.

What brands need to do:

4. Smooth Omnichannel Journey

Whether they purchase online, in-store, or through mobile apps, Gen Z desires a flawless shopping experience. Their purchasing decisions are heavily influenced by efficiency and convenience.

What brands need to do:

5. Sustainability is Non-Negotiable

For Generation Z, sustainability is more than just a catchy word — it’s a demand. They prefer companies that are environmentally sensitive and actively work to reduce their carbon footprint. Studies show that a significant portion of Gen Z buyers are prepared to spend more to buy environmentally friendly goods.

What brands need to do:

6. Ethical Business Practices

In addition to sustainability, Gen Z expects corporations to have a moral stance on various social issues. They favour businesses with strong Corporate Social Responsibility (CSR) policies, fair labour practices, and fair trade support.

What brands need to do:

7. Quick and Prompt Customer Support

Gen Z is not typically known for having patience. Whether through live chat, social media, or chatbots driven by artificial intelligence, they expect quick responses and flawless customer service.

What brands need to do:

8. Gamification and Entertainment-Driven Content

Compared to traditional advertising, Gen Z prefers interactive, entertaining, and innovative marketing. They are attracted to gamification and engaging brand experiences that involve them.

What brands need to do:

9. Representation and Inclusivity

For Generation Z, diversity and inclusivity are important principles. They anticipate that brands would genuinely showcase a wide range of nationalities, genders, body types, and abilities in their marketing initiatives.

What brands need to do:

10. Brand Loyalty Programs Driven by Value

Gen Z is not as brand loyal as earlier generations just because they are familiar with a brand. They want consistent value and special loyalty benefits from brands.

What brands need to do:

Conclusion

Brands need to adapt fast to meet Gen Z’s demanding expectations as they grow in stature as a key demographic for businesses.

Businesses that place emphasis on sincere interaction, ethical business conduct, and personalized digital experiences will win over Gen Z’s trust and establish long-term brand loyalty.

How fast companies can adapt to Gen Z’s preferences is more important than whether they should. Simply speaking, brands that listen, innovate, and share the values of the next generation of consumers will be successful in the future.

🎯 At Blueiris, we specialize in creating campaigns that help brands resonate with Gen Z. From relatable storytelling to value-driven messaging, we know what it takes to make your brand align with this digitally savvy generation.

Struggling to align your brand with Gen Z?

Let Blueiris help you bridge the gap and achieve your business goals.

Call us today on +91 8989080822 for a Free Strategy Call!