You Won’t Believe How These 5 Holi…
Holi is Here, But Is Your Brand…
You’re at the right place!
Born between the late 1990s and the early 2010s, Generation Z is redefining what consumers expect from brands and how they interact with them. They have become a key target market for brands in 2025 and beyond as they emerge as a big part of the global workforce and grow in terms of purchasing power.
Gen Z are setting new trends in marketing with their bold choices and modern preferences. Brands need to evolve to form a connection with this increasingly influential demographic. Hence, the question arises: Is your brand keeping up?
To grow any business, it’s important to recognise and continuously adapt your brand to what your customers want. This is especially true if your customer base involves Gen Z!
Gen Z is unlike any generation before them. They’re young, aware, and incredibly selective about the brands they engage with. Here are some statistics: 65% of Gen Z say they actively research brands before making a purchase, and 90% admit authenticity influences their buying decisions.
So, what does that mean for brands??
Here are 10 key insights into what Gen Z wants from brands in 2025 and how businesses can align with their expectations to stay relevant:
Having grown up in an information-rich digital environment, Gen Z individuals are experts at identifying deceptive advertising and false brand messaging. Thus, brands must be open and honest about their principles, business methods, and products if they want to gain their trust.
What brands need to do:
Gen Z expects brands to treat them as unique people rather than just as a target market. Based on their past contacts, interests, and habits, they desire highly personalized experiences.
What brands need to do:
Gen Z makes use of social media platforms like YouTube, Instagram, and Snapchat to find products. They trust influencer and content creator suggestions more than traditional advertising.
What brands need to do:
Whether they purchase online, in-store, or through mobile apps, Gen Z desires a flawless shopping experience. Their purchasing decisions are heavily influenced by efficiency and convenience.
What brands need to do:
For Generation Z, sustainability is more than just a catchy word — it’s a demand. They prefer companies that are environmentally sensitive and actively work to reduce their carbon footprint. Studies show that a significant portion of Gen Z buyers are prepared to spend more to buy environmentally friendly goods.
What brands need to do:
In addition to sustainability, Gen Z expects corporations to have a moral stance on various social issues. They favour businesses with strong Corporate Social Responsibility (CSR) policies, fair labour practices, and fair trade support.
What brands need to do:
Gen Z is not typically known for having patience. Whether through live chat, social media, or chatbots driven by artificial intelligence, they expect quick responses and flawless customer service.
What brands need to do:
Compared to traditional advertising, Gen Z prefers interactive, entertaining, and innovative marketing. They are attracted to gamification and engaging brand experiences that involve them.
What brands need to do:
For Generation Z, diversity and inclusivity are important principles. They anticipate that brands would genuinely showcase a wide range of nationalities, genders, body types, and abilities in their marketing initiatives.
What brands need to do:
Gen Z is not as brand loyal as earlier generations just because they are familiar with a brand. They want consistent value and special loyalty benefits from brands.
What brands need to do:
Brands need to adapt fast to meet Gen Z’s demanding expectations as they grow in stature as a key demographic for businesses.
Businesses that place emphasis on sincere interaction, ethical business conduct, and personalized digital experiences will win over Gen Z’s trust and establish long-term brand loyalty.
How fast companies can adapt to Gen Z’s preferences is more important than whether they should. Simply speaking, brands that listen, innovate, and share the values of the next generation of consumers will be successful in the future.
🎯 At Blueiris, we specialize in creating campaigns that help brands resonate with Gen Z. From relatable storytelling to value-driven messaging, we know what it takes to make your brand align with this digitally savvy generation.
Struggling to align your brand with Gen Z?
Let Blueiris help you bridge the gap and achieve your business goals.
Call us today on +91 8989080822 for a Free Strategy Call!
Not Your Usual Women Influencers! This Women’s…
Valentine’s Day is around the corner, and…
“Content marketing is really like a first…
Interested in trying out digital marketing for…
Looking to increase your product/service purchases online…
WhatsApp us