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Did you ever check your website speed through a website speed test??
In the current highly competitive digital world, knowing how to improve website speed and user experience (UX) can hugely influence a business’s success.
If a brand’s website is slow, it will lose visitors and subsequent revenue due to increased bounce rates. A good UX, on the other hand, leads to happy visitors, which increases conversion rates and improves search engine rankings.
If you want to increase the conversion rate of your business, being aware of how to improve website speed and UX is a must! Let’s get to know how you can achieve it through this blog.
Data indicates that 40% of users abandon a site after waiting more than 3 seconds for it to load. Website visitors dislike slow-loading pages, so they leave before viewing the products or content.
Optimised websites make it easier for visitors to find what they are looking for, improving user experience. As a result, session times, interaction rates, and conversions increase.
The ranking factor Core Web Vitals ensures Google knows which sites to prioritize. To determine the ranking, these metrics consider a site’s loading speed, interactivity, and visual stability. A slow-loading site can damage SEO and drastically reduce organic traffic, directly impacting the conversion rate.
Large and uncompressed images can lead to slow performance on web pages. Use the following techniques:
Each and every item on the webpage, from images down to scripts, requires an HTTP request, which leads to slow speeds. Decrease HTTP requests by:
Browser storage enables repeat audiences to quickly access websites due to having web files on their devices. To activate caching:
Using CDN allows you to split content into various servers globally which significantly boosts performance for end users. Common CDN includes:
Code minification helps remove spaces, comments, and characters from the file and decreases the file’s size, leading to faster loading. Utilize the following:
Slow hosting providers will make optimising your website’s speed difficult, no matter how much you try. Sooner or later, you should think about:
Gzip helps in compressing website files before a download in order to decrease the load pace of a website. Gzip can be enabled by:
The more the redirects, the slower the load time. Try to lessen the number of redirects by:
Since 60% of traffic comes from mobile devices, a mobile-friendly website is imperative. Mobile optimization includes:
Best practices include keeping the site’s layout simple so users can quickly locate the required information, as search engine optimization plays a vital role in pulling organic traffic to your website.
Readers must have an effortless experience when accessing your material. Achieving that can be done by:
A strong Call-To-Action (CTA) that encourages users to complete a specific action will ensure that engagement increases. Make sure that CTAs are:
A user-friendly website is more useable because:
A secure website makes users trust you and enhances their experience. Necessary security steps include:
Factors such as how users engage with your site provide valuable information that can be used to improve it. As part of this final analysis, I would suggest using:
For website conversions, a fast and user-friendly website is a must. If adequate measures are taken to improve loading speed, ease of navigation, mobile device responsiveness, and maintenance of the security aspects, the overall website experience and visitor engagement will likely be on the higher side.
Implement the above-mentioned strategies on how to improve website speed & user experience and witness your website’s performance, SEO rankings, and conversions soar. Also, don’t forget to run a website speed test to see the increase in loading speed compared to before.
You can do this with the help of a reliable website performance optimization tool, such as Google PageSpeed Insights, GTmetrix, Cloudflare, or NitroPack.
Want to get a high-performance, mobile-friendly website for your business?
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