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Meet the Indian Women Influencers Revolutionizing Digital Marketing – #9 Will Shock You!
Not Your Usual Women Influencers!
This Women’s Day, Get to Know the Indian Female Influencers Redefining Digital Marketing…
When you think of women influencers, fashion and beauty come to mind, but Indian women are redefining the game! From mental health and sustainability to financial literacy and menstrual health, these inspiring women are using social platforms to make a real impact!
They’re not just promoting brands; they’re shaping conversations, breaking stigmas, and driving change. These women are working with brands that share their beliefs and are using their influence to raise awareness, inspire, and educate.
This Women’s Day, let’s get to know these Wonder Women who are making a significant impact in society and expanding the definition of digital marketing beyond traditional fields.
1. Dr. Tanaya Narendra (Dr. Cuterus) – The Women’s Health Educator
Gynecologist and health influencer Dr. Tanaya Narendra, often known as Dr. Cuterus, is a women’s health educator who shares informative content on women’s well-being, menstruation, and reproductive health.
How She’s Changing Digital Marketing -
✅Partnerships with Health Brands: Works with brands like Plix, Pee Safe, and Flo App, making health-related marketing more accessible to women.
✅Shattering Taboos: She dispels myths by educating audiences about sexual and reproductive health.
✅Viral Educational Content: Her unique approach to simplifying medical topics has made her a trusted voice for digital health brands.
2. Richa Singh – Founder of YourDOST (Mental Health Awareness)
Richa Singh is the creator of YourDOST, an online mental health platform that is making mental health therapy more widely available in India.
How She’s Changing Digital Marketing -
✅Collaborations with Mental Health Brands: Works with businesses, educational institutions, and online wellness companies to promote mental health awareness.
✅Social Media Awareness Campaigns: Runs campaigns such as #TherapyIsCool to break the stigma around mental health.
✅ Corporate Mental Wellness Programs: Offers mental health assistance to staff members by collaborating with Google, LinkedIn, and Indian startups.
3. Rachana Ranade – India’s Financial Education Star
YouTube influencer and finance educator Rachana Ranade is well-known for making investing, stock market, and financial literacy easier to understand for the common public.
How She’s Changing Digital Marketing -
✅Fintech & Banking Collaborations: Promotes financial awareness by partnering with companies like Groww, Upstox, and Zerodha.
✅ Education-Based Marketing: Converts viewers into loyal students by using an educational, trust-building approach.
✅ Diverse Audience Reach: Helps brands reach a large consumer base by appealing to both complete beginners and experienced investors/traders.
4. Vani Murthy – Zero Waste & Composting Advocate
Known as the “composting queen of India,” Vani Murthy spreads awareness about sustainable urban lifestyles and zero-waste living.
How She’s Changing Digital Marketing -
✅Brand Partnerships for Waste Management: Collaborates with environmentally conscious businesses such as Earth Tatva, Bare Necessities, and Daily Dump.
✅ Campaigns for Sustainable Home Living: Teaches people how to adopt minimalism, compost kitchen scraps, and reduce plastic waste.
✅ Community-Led Digital Marketing: Promotes eco-friendly practices and garbage segregation via YouTube and Instagram
5. Aditi Mayer – Sustainable Fashion & Social Justice Influencer
Aditi Mayer is an Indian-American digital creator and activist who focuses on labour rights, sustainability, and ethical fashion.
How She’s Changing Digital Marketing -
✅ Ethical Fashion Partnerships: Collaborates with companies such as Levi’s, Eileen Fisher, and Patagonia to promote sustainable fashion.
✅Fair Trade & Labour Rights Advocacy: Spreads knowledge about the effects of fast fashion on Indian garment workers.
✅ Educational Digital Content: Uses her influence to educate others about environmentally friendly shopping practices.
6. Suhani Shah – Mentalist, Magician & Professional Secret Keeper
Suhani Shah is India’s first female mentalist, a magician, and a digital content creator who has redefined entertainment marketing in the digital era.
How She’s Changing Digital Marketing -
✅ Blending Mentalism with Digital Content Creation: She has transformed mentalism into an engaging digital experience, proving that influencer marketing is also about storytelling, curiosity, & audience engagement.
✅ Collaborating with Big Brands in Creative Ways: Suhani has collaborated with major brands like Amazon Prime, Netflix, and Flipkart, creating innovative campaigns that use mentalism to enhance brand storytelling.
✅Merging Psychology & Digital Marketing: Her expertise in human psychology and behavioural insights makes her a powerful digital storyteller.
7. Deepa Malik – Para-Athlete & Disability Rights Advocate
A silver medallist at the Paralympics, Deepa Malik is a strong supporter of disability rights in India.
How She’s Changing Digital Marketing -
✅Inclusion-Focused Brand Collaborations: Promotes accessibility by collaborating with Nike, Tata Motors, and Procter & Gamble.
✅ Inspiring Digital Campaigns: Collaborates with government programs and sports brands to empower people with disabilities.
✅Tech & Accessibility Advocacy: Advocates for improved assistive technology in India by using social platforms.
8. Vandana Shiva – Environmental Activist & Eco-Feminist
A globally renowned ecofeminist and environmental activist, Vandana Shiva promotes sustainable agriculture, biodiversity, and organic farming.
How She’s Changing Digital Marketing -
✅Eco-Conscious Brand Partnerships: Promotes companies that support sustainable agriculture, organic food, and locally grown seeds.
✅Campaigns to Raise Awareness of Climate Change: Collaborates with NGOs, the UN, and environmentally conscious companies to promote sustainability.
✅Digital Advocacy for Sustainable Living: Spreads knowledge on climate justice and ethical consumerism using social media.
9. Anshula Kapoor – Founder of ‘Fankind’ (Charity & Digital Fundraising)
Fankind, a digital network that links celebrities with fans for charitable fundraising events, was founded by Anshula Kapoor.
How She’s Changing Digital Marketing -
✅Charity-Driven Brand Partnerships: Works with Zomato Feeding India, GiveIndia, and crowdfunding platforms.
✅Celebrity-Powered Social Impact Initiatives: Uses celebrity endorsements to spread the word about healthcare, hunger, and education.
✅Cause-Based Digital Fundraising: Assists brands in fulfilling their corporate social responsibility (CSR) programs.
10. Jasleen Kaur – Mental Health & Psychology Influencer
A psychologist and mental health advocate, Jasleen Kaur is using digital platforms to spread awareness and educate people about mental well-being.
How She’s Changing Digital Marketing -
✅Collaborations with Therapy & Mental Health Apps: Promotes mental health by partnering with brands like Mindhouse, BetterHelp, and InnerHour.
✅Breaking the Stigma about Mental Health Therapy in India: Produces content that normalizes conversations about mental health.
✅Corporate Mental Health Awareness: Assists companies in incorporating workplace mental health into their online advertising campaigns.
Conclusion
By using digital platforms to inspire, educate, and make a difference in the real world, these Indian women influencers from non-traditional fields are transforming the digital marketing scene in India!
Whether it be disability rights and environmental activism or mental health and financial literacy, they are influencing purpose-driven marketing and helping companies reach socially conscious customers.
Sure to say, these women are setting the standard for influencer marketing in India, which certainly has a bright future!
Best Wishes to these Wonder Women and a Very Happy Women’s Day!!
At Blueiris, we strongly believe in empowering women to excel in their particular fields, which is emphasized by our contingent of female team members leading the charge in Sales, SMM, and PPC Advertising.
If you want to grow your brand through the power of digital marketing, get in touch with our digital marketing experts for a Free Strategy Call. Call us today on +918989080822.
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