Why Your Website Lost Traffic After the Google June 2025 Core Update
Seeing an unexpected drop in your website traffic since the last week or so?
Here’s the most likely reason: the Google June 2025 Core Update, which was rolled out on June 30, 2025, making changes to how websites are ranked on the search engine.
Here’s What You Need to Know About the Google June 2025 Core Update
- Websites with content that demonstrates real-world experience, expertise, authority, and trust (called E-E-A-T) will rank better.
- Google wants high-quality, people-first content, not content made just to trick search engines.
- AI-generated search features are becoming more common, and they show up even above organic results.
- Good user experience matters more — fast, mobile-friendly, and secure websites will rank higher.
Websites following these rules are likely to have witnessed an improvement in rankings. If not, you might see a drop — but it’s not a permanent punishment! You can recover your rankings and website traffic by improving your content and website experience.
Now that you have acquired a brief idea of the update, let’s get to know it in detail, along with the recommended actions to adapt to the changes.
What is the Google June 2025 Core Update?
This is a major update to Google’s search algorithm — which is how Google decides which websites appear at the top of search results. It’s not aimed at any specific website but is meant to make search results more useful for people.
The update will roll out over three weeks and is already live from the 30th of June. Multiple such updates are implemented every year by Google.
Key Changes in the Google June 2025 Core Update
1. E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)
Google now gives better rankings to pages that are:
- Written by experts in their respective domains.
- Showing proof or real experience.
- Trustworthy and accurate.
If your content is vague, generic, or has data backed by unknown sources, you might lose your rankings.
2. AI is Changing Search Results
You’ll start seeing more AI-generated answers at the top of Google Search (called AI Overviews or SGE). These often appear above the regular website links. This means:
- You should write in a way that directly answers user questions so Google’s AI might pick your content for those boxes.
- Even if your page ranks high, it might get fewer clicks.
3. People-First, High-Quality Content
Google wants original, useful content that helps real people. It doesn’t like:
- Copy-pasted or lightly edited AI content.
- Content made just to include keywords or boost rankings.
- Your content should be helpful, well-written, and up-to-date.
4. Good User Experience = Better Rankings
Your website should:
- Load quickly.
- Work smoothly on phones and tablets.
- Be safe and secure (use HTTPS).
A better user experience means better chances of ranking higher.
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Recommended Actions
1. Make Your Content Better
- Add expert insights or real-life experience.
- Use trusted sources and update old posts.
- Avoid stuffing too many keywords or writing just for Google.
2. Get Ready for AI Search
- Use structured data (schema markup), so search engines can understand your content better.
- Write in a way that answers common questions so AI might feature your content.
3. Fix Technical Issues
- Improve page loading speed (use Google PageSpeed Insights).
- Make sure your site is mobile-friendly.
- Check Google Search Console for errors and fix them.
4. Watch Your Website’s Performance
- Track your keyword rankings with SEO tools.
- Review your website traffic data and see what changed after the update.
- If your traffic drops, focus on improving content and user experience.
Conclusion
The Google June 2025 Core Update highlights that Google is all about helping users. If you create trustworthy & helpful content, deliver a good user experience, and keep up with AI changes, you’ll not only stay safe from ranking drops but might even see a boost!
Our SEO experts can help you tick all these boxes, avoid website traffic drops due to such updates, and enhance your rankings at the earliest! Click here to book a Free Strategy Call for your brand.