How our Digital Marketing for Real Estate Services Delivered 500+ Leads at ₹230 CPL

Running online ads for real estate is tough. You're spending money every day, but if you're not targeting the right audience or showing the right message, your budget goes down the drain — fast!

That’s exactly what was happening with Realtevo, a real estate channel partner based in Navi Mumbai.

They were doing everything they thought was right: hiring a digital marketing agency to run Facebook ads, promoting properties, and boosting posts. But even after spending a significant amount of money, they were not getting the results they expected.

That’s when they approached Blueiris and took our digital marketing for real estate services to transform the results. And in just 4 weeks, everything changed….

We helped them generate 500+ high-quality leads, brought down the Cost Per Lead (CPL) to just ₹230, and got rid of most of the junk inquiries that were wasting their time.

Here’s how we did it by leveraging our expertise in digital marketing for real estate.

First, Let’s Get to Know the Client: Realtevo

Realtevo is a real estate channel partner based in Navi Mumbai. They work with investors, developers, and business owners, offering services like:

Property investment consulting
Property management
Leasing

They mainly focus on commercial real estate, which means their target audience is not just regular buyers but serious investors and business owners looking to grow their wealth or upgrade their workspace.

Even though they had a strong offline network, they struggled to generate quality leads online. The biggest problems they faced were:

Most leads were not relevant
High cost per acquisition
Weak ad creatives
Poor targeting
Low engagement on social media

Basically, they were spending lakhs of rupees but getting very little in return through their previous agency.

BEFORE BLUEIRIS

The Goal: Get Better Leads at a Lower Cost

When Realtevo came to us, they had one clear goal:

“We need quality leads. Not random inquiries. And we can’t keep spending a fortune to get them.”

So we got to work!

At Blueiris, we believe digital marketing for real estate should lead to real business growth, not just likes and views. Our aim was to create a smart lead generation funnel that would give them serious inquiries at a cost that made sense.

Step 1: Targeting the Right Audience

The first thing we changed was their audience.

Earlier, their ads were reaching everyone, even people who had no interest in real estate and were outside the target location. That’s why they were getting so many irrelevant leads.

We fixed that by using Facebook’s advanced targeting features. We focused only on:

People aged 30+ with higher income brackets
Investors and business owners in Mumbai, Navi Mumbai, and Thane
People interested in commercial property, real estate, and investment
Custom audiences similar to their past clients (using lookalike data)
Website visitors and past engagers through retargeting

This immediately made a huge difference! The leads became more relevant and were actually interested in what Realtevo was offering.

Step 2: Better Ads = Better Results

The next thing we improved was the ads themselves.

Before working with us, Realtevo’s ads were too generic. The messaging didn’t grab attention, and the designs didn’t stand out.

We created sharp, result-driven creatives that spoke directly to what investors wanted:

“Double your investment in just 48 months.”
“Be part of Navi Mumbai’s booming commercial hub.”

The images were clean, professional, and designed to stop people from scrolling. We also tested multiple versions to see what worked best and kept improving along the way.

Step 3: Reducing Junk Leads with Filters

One of Realtevo’s biggest complaints was the number of junk leads they were previously getting. People would fill out the form but had no real interest in buying or investing.

We solved this by adding qualifying questions in the lead forms, like:

What’s your budget?
Are you looking for investment or self-use?
Preferred location?

This helped us filter out the casual browsers and attract serious buyers. We also added WhatsApp follow-ups to ensure that hot leads received immediate attention.

Step 4: Optimizing for Facebook’s Algorithm

Every time someone interacted with the ad or filled out a form, Facebook’s system learned from that data.

By feeding it high-quality lead information and engagement signals, we helped the algorithm get smarter. Over time, it started showing the ads to more people like our best leads, bringing down the CPL and further improving the conversion rate.

AFTER BLUEIRIS

The Results: More Leads, Less Waste, Higher ROI

Here’s what happened in just 4 weeks:

500+ high-quality leads generated
Cost per lead dropped to just ₹230 (way below the industry average)
Junk leads reduced by 65%
Increased brand visibility in Navi Mumbai’s top commercial areas: Nerul, Turbhe, Belapur
Realtevo decided to continue working with us long-term

And we didn’t stop there. Over the next few months, we kept improving the campaigns with A/B testing, updated creatives, and smart optimization to maintain performance.

Services we provided to Realtevo

✅ Lead generation that actually converts

✅ Brand awareness across top commercial zones

✅ Social engagement that built brand credibility and trust

🚀 The Big Takeaway: Smart Ads Win

Realtevo’s success story is proof that you don’t need a massive budget to achieve success online. You just need the right team, the right strategy, and the right execution.

At Blueiris, we specialize in helping realty businesses grow through data-driven digital marketing for real estate. Whether you’re struggling with low conversions, poor leads, or high CPL, we can help turn things around!

Want to See Similar Results?

We’d love to help your real estate brand get more leads, better engagement, and a stronger digital presence through our proven services of digital marketing for real estate brands.

👉 Contact Blueiris today on +918989080822, and let’s build a lead generation funnel that provides a consistent flow of quality leads and helps achieve your business goals!